WhiteHorse Capital Provides Financing to Amuze Bar Partners
September 26, 2024 – WhiteHorse Capital is pleased to announce that it has provided a new first lien credit facility in support of Surge Amuze Holdings, Inc. (“Amuze Bar Partners” or “ABP”), jointly owned by founding management and Surge Private Equity (“Surge”). Founded in 2012 and headquartered in Austin, TX, Amuze Bar Partners provides electronic massage chairs and entertainment vending machines such as claw machines, photobooths, hoops, and boxers to trampoline parks, bars, family entertainment centers, and other location types. ABP owns and maintains the units, which are deployed to customer locations under a profit-sharing model.
“WhiteHorse Capital was a great partner throughout each stage of this transaction. We are very pleased with our partnership and WhiteHorse’s support in providing a flexible capital solution that positions Amuze Bar Partners for continued growth and success,” said Tom Beauchamp, Partner at Surge Private Equity.
Matthew Brown, Managing Director at WhiteHorse Capital added, “We are excited to support Surge and Amuze Bar Partners as they look to execute on their growth strategy. We look forward to working with them in the years ahead.”
About Amuze Bar Partners
Amuze Bar Partners is an integrated entity in the entertainment industry, encompassing Amuze Products, Bar Partners, and Pipeline Games. Operating under a profit-sharing business model, Amuze effectively maintains and monitors a vast network of over 8,000 machines across all 50 states. These strategically placed machines can be found in bars and trampoline parks, offering a diverse range of products, including massage chairs, hoops, boxers, photo booths, claws, and more. With the recent addition of Pipeline Games to the Amuze portfolio, the company now possesses the expertise and capability to develop and design cutting-edge, award-winning games such as Cut 2 Win and Perfect 10 as well as other games already offered by the business such as claw machines. For more information, visit https://amuzeproducts.com.
About WhiteHorse Capital
WhiteHorse Capital offers flexible, creative lending solutions to middle market companies across a wide range of industries, including Telecom, Media and Technology, Healthcare, Business Services and Financial Services. WhiteHorse has a broad investment mandate and provides senior and subordinated debt for refinancings, growth capital, acquisitions, buyouts, and balance sheet recapitalizations. WhiteHorse professionals, across the U.S. and Europe, have extensive experience and a proven track record of providing creative financing structures and employing a long-term relationship-oriented portfolio management philosophy. For more information, please visit our website at www.whitehorse.com.