• March 16, 2011
  • North America

Barnes and Noble’s SparkNotes Taps Triad Retail Media to Create Innovative Digital Ad PlatformBrands Can Execute Highly Targeted Campaigns on SparkNotes.com to Reach Web's Largest Concentration of Teens and College Students

TAMPA, FL – March 16, 2011 – (EON: Enhanced Online News)–Triad Retail Media today announced that SparkNotes (www.sparknotes.com), the number one study aid website, now offers advertisers the opportunity to run innovative and highly customized digital ad campaigns on the SparkNotes website. SparkNotes.com, one of the Web’s most trafficked sites by students, is an all-in-one Web destination that offers Internet study materials, test preparation guides, video tutorials, advice columns and book, music and web page recommendations.

SparkNotes captures one of the highest online concentrations of students from ages 13-24, and garners more than 10 million unique users and 100 million page views each month. The site offers timely content that is relevant to advertiser verticals such as music, movies, games, fashion, food and TV. By partnering with Triad, SparkNotes offers advertisers the ability to go beyond the banner to integrate their brand message into this content, engaging with students on a massive scale.

“SparkNotes’ distinctive web presence provides an ideal opportunity for any brand trying to reach this demographic of teens and young adults who have tremendous buying power and peer influence,” said John Crowther, General Manager of SparkNotes. “Teaming up with Triad gives us the opportunity to work with advertisers to create authentic and relevant experiences that increase brand awareness and drive sales, while staying true to the SparkNotes mission of being an authoritative voice on all things school-related.”

Greg Murtagh, CEO of Triad Retail Media said, “Through this collaboration with SparkNotes, we’re able to offer brands great new ways to connect with teens and college students in impactful ways. These ad programs will reach far ‘beyond the standard ad network banner’ to drive engaging advertising experiences for users and higher ROI for brands.”

Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 705 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 636 college bookstores serving nearly 4 million students and faculty members at colleges and universities across the United States. Barnes & Noble is the nation’s top bookseller brand for the seventh year in a row, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble’s NOOK™ eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook Readers, devices from partner companies, and hundreds of the most popular mobile and computing devices using free NOOK software.
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.

About Triad Retail Media
Founded in 2004, Triad Retail Media (www.triadretail.com) is the market leader in creating, managing and operating digital retail media programs for highly trafficked retail websites. Triad’s unique approach to retail advertising provides upside for retailers, brand advertiser and shoppers. Contextual and relevant advertising provides a much richer online shopping experience while giving brands the opportunity to engage shoppers while they’re making purchase decisions. This custom advertising approach goes far beyond the banner and standard ad networks. Triad Retail Media’s leading retail clients include Walmart, eBay, Toys“R”Us, CVS, Sam’s Club, Dell and many other notable retailers. The company was recently named one of the fastest-growing private companies in the U.S. by Inc. magazine. Headquartered in Tampa, Florida, Triad employs more than 265 people in six offices nationwide.

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Amy Peterson, 617-986-5026