• November 5, 2018
  • North America

Digital Room Completes Acquisition of Logo Sportswear

NEW YORK – November 5, 2018 – H.I.G. Capital, LLC (“H.I.G.”), a leading global private equity investment firm with $28 billion of equity capital under management, is pleased to announce that its portfolio company, Digital Room, LLC (“Digital Room” or the “Company”), a leading, vertically-integrated provider of online-driven printing solutions, has acquired Logo Sportswear, Inc. (“Logo Sportswear” or “Logo”).

Located in Wallingford, Connecticut, Logo Sportswear is a leading, e-commerce-driven provider of customized short-to-medium run promotional merchandise and workwear/uniforms to SMBs and divisions of large companies. Logo also provides uniforms to recreational sports teams using its online ordering platform. Logo Sportswear sells a comprehensive product mix including jackets, polos, caps, jerseys, bags, and other apparel & accessories for men, women, and children. Additionally, Logo Sportswear offers a highly optimized, proprietary online design technology that drives exceptional customer conversion and is fully integrated into its operations to efficiently fulfill small-to-medium run jobs.

“We are excited about the addition of Logo Sportswear to Digital Room’s business,” commented Michael Turner, Chief Executive Officer of Digital Room. “Logo Sportswear will continue as a separate brand, and its soft promotional products are an excellent complementary fit with Digital Room’s existing online print products. This transaction will help us expand the range of high quality customized products and impeccable service our customers have come to rely on. We look forward to working with the Logo Sportswear team to grow the business by leveraging Digital Room’s existing strengths in marketing and operational excellence.”

“We are pleased to support Digital Room in its acquisition of Logo Sportswear,” commented Rahul Vinnakota, a Managing Director at H.I.G. “The investment is consistent with our strategy of acquiring complementary businesses in attractive, high growth end markets that will enhance the value proposition Digital Room offers to its customers.”

Debt financing for the transaction was provided by BNP Paribas.

About Logo Sportswear
Logo Sportswear Inc. is a leading on-line provider of custom promotional apparel. Home to the LogoSportswear, TeamSportswear and tfund™ brands, Logo Sportswear Inc. has worked with large companies, small businesses, groups, events, teams, sports fans and individuals for over 20 years offering one of the largest selections of customizable apparel, workwear, and uniforms.

About Digital Room
Digital Room is the established leader in the US web-to-print upload market, helping small and medium sized businesses with their printing and marketing collateral needs. The company provides high quality printed materials with fast on-time delivery and superb high-touch customer service at competitive prices. With its four-plant network, Digital Room can reach over 93% of the US with 2-day ground delivery.

The company prints over one million orders annually through a portfolio of uniquely branded eCommerce websites, including Uprinting.com, PrintPlace.com, NextDayFlyers.com, PrintRunner.com, 48HourPrint.com and ColorFXWeb.com. Digital Room’s focus on providing a great user experience and excellent custom-printed product has built loyal repeat customers from its base of small business owners, design professionals and marketers.

The powerful blend of high tech and high touch – great people plus great technology – allows Digital Room’s over one thousand employees to consistently exceed customer expectations and drive impressive company growth, both organically and by acquisition.

About H.I.G. Capital
H.I.G. is a leading global private equity and alternative assets investment firm with $28 billion of equity capital under management.* Based in Miami, and with offices in New York, Boston, Chicago, Dallas, Los Angeles, San Francisco, and Atlanta in the U.S., as well as international affiliate offices in London, Hamburg, Madrid, Milan, Paris, Bogotá, Mexico City, Rio de Janeiro and São Paulo, H.I.G. specializes in providing both debt and equity capital to small and mid-sized companies, utilizing a flexible and operationally focused/ value-added approach:

  1. H.I.G.’s equity funds invest in management buyouts, recapitalizations and corporate carve-outs of both profitable as well as underperforming manufacturing and service businesses.
  2. H.I.G.’s debt funds invest in senior, unitranche and junior debt financing to companies across the size spectrum, both on a primary (direct origination) basis, as well as in the secondary markets. H.I.G. is also a leading CLO manager, through its WhiteHorse family of vehicles, and manages a publicly traded BDC, WhiteHorse Finance.
  3. H.I.G.’s real estate funds invest in value-added properties, which can benefit from improved asset management practices.

Since its founding in 1993, H.I.G. has invested in and managed more than 300 companies worldwide. The firm’s current portfolio includes more than 100 companies with combined sales in excess of $30 billion. For more information, please refer to the H.I.G. website at www.hig.com.

* Based on total capital commitments managed by H.I.G. Capital and affiliates.


Rahul Vinnakota
Managing Director

Matt Hankins

H.I.G. Capital
600 Fifth Avenue
22nd Floor
New York, NY 10020
P 212.506.0500