• September 9, 2013
  • Latin America

H.I.G. Capital Acquires Eletromidia, a Leading Brasilian Outdoor Advertising Firm

RIO DE JANEIRO, BRAZIL – September 9, 2013 – H.I.G. Capital, LLC (“H.I.G.”), a leading global private investment firm, announced today that its Brazilian affiliate has acquired a majority stake in Eletromidia (the “Company”), one of the largest players in the out-of-home advertising industry. The two founders will retain a significant ownership and will continue in their positions of leading the Company.

Founded in 1993, Eletromidia reaches over 6 million people daily with innovative advertising solutions. The Company manages urban furniture, digital outdoor displays and indoor networks across 18 cities. “H.I.G.’s investment will enable Eletromidia to participate in larger projects and fuel our organic expansion plans. Through this partnership, we are confident that we will improve the reach and depth of our advertising network, adding more value to our clients,” said Paulo Badra, CEO and one of the founders of the Company.

Fernando Marques Oliveira, Managing Director and Head of H.I.G. Brasil and H.I.G. Latin America, added, “Eletromidia is a unique asset with a spectacular team and growth prospects. We are excited to support management in Eletromidia’s next expansion phase, developing new advertising solutions and positively impacting the entire industry.”

About Eletromidia
Eletromidia offers innovative advertising solutions through a network of static and digital panels in high traffic indoor and outdoor locations. Present in 18 cities across Brazil, the Company reaches over 6 million people daily. Eletromidia also develops full-fledged display and lighting solutions for major events. For more information, please refer to the Eletromidia website at www.eletromidia.com.br

About H.I.G. Capital
H.I.G. is a leading global private equity investment firm with more than $13 billion of equity capital under management. Based in Miami, and with offices in Atlanta, Boston, Chicago, Dallas, New York, and San Francisco in the U.S., as well as international affiliate offices in London, Hamburg, Madrid, Paris, and Rio de Janeiro, H.I.G. specializes in providing capital to small and medium-sized companies with attractive growth potential. H.I.G. invests in management-led buyouts and recapitalizations of profitable and well managed manufacturing or service businesses. H.I.G. also has extensive experience with financial restructurings and operational turnarounds. Since its founding in 1993, H.I.G. invested in and managed more than 200 companies worldwide. The firm’s current portfolio includes more than 80 companies with combined sales in excess of $30 billion. For more information, please refer to the H.I.G. website at www.hig.com


Fernando Marques Oliveira
Managing Director

H.I.G. Capital
Avenida Ataulfo de Paiva
nº 1351 7º e 8º andares - Leblon
Rio de Janeiro - RJ, 22440-034

T +55 21 2529-3550
F +55 21 2529-3551