• February 18, 2011
  • North America

H.I.G. Capital Announces Acquisition of Matrixx Initiatives, Inc.

MIAMI – February 18, 2011 – H.I.G. Capital, LLC (“H.I.G.”), a leading global private investment firm, today announced the acquisition of Matrixx Initiatives, Inc. (“Matrixx” or the “Company”) by Wonder Holdings, Inc. and Wonder Holdings Acquisition Corp., both affiliates of H.I.G. formed for the purpose of acquiring Matrixx.

Based in Phoenix, AZ, Matrixx is a leading producer of over-the-counter cold remedy and allergy products marketed under the Zicam® brand. Matrixx has a long history of identifying “better ways to get better”® by developing innovative products with unique delivery systems. The Company has a broad distribution platform with a presence in food, drug and mass retailers and warehouse clubs across the United States. Today, Zicam® is one of the largest brands in the cough/cold market, having grown significantly over the past decade.

Fraser Preston of H.I.G. commented, “Matrixx should benefit from the strong product pipeline currently in development. The Zicam® brand has a significant share of the $4.5 billion cough/cold market and we plan to pursue a number of attractive growth opportunities in the coming years.”

About Matrixx Initiatives
Matrixx Initiatives, Inc. is an over-the-counter healthcare company that develops and markets Zicam® products. Zicam, LLC, its wholly-owned subsidiary, markets and sells Zicam® products in the cough and cold category. Products include Zicam Cold Remedy in multiple oral delivery forms, Zicam Allergy and Congestion Relief products and Zicam Cough and Zicam Multi-Symptom relief items. For more information regarding Matrixx products, go to www.Zicam.com. To find out more about Matrixx Initiatives, Inc., visit www.matrixxinc.com.

About H.I.G. Capital
H.I.G. Capital is a leading global private equity investment firm with more than $8.5 billion of equity capital under management. Based in Miami, and with offices in Atlanta, Boston, New York, and San Francisco in the U.S., as well as affiliate offices in London, Hamburg and Paris in Europe, H.I.G. specializes in providing capital to small and medium-sized companies with attractive growth potential. H.I.G. invests in management-led buyouts and recapitalizations of profitable and well managed manufacturing or service businesses. H.I.G. also has extensive experience with financial restructurings and operational turnarounds. Since its founding in 1993, H.I.G. has invested in and managed more than 200 companies worldwide. The firm’s current portfolio includes more than 50 companies with combined revenues in excess of $8 billion. For more information, please refer to the H.I.G. website at www.hig.com.

Brian Schwartz
Executive Managing Director

Fraser Preston

Brian McMullen

H.I.G. Capital
1450 Brickell Avenue
Miami, FL 33131
P 305.379.2322
F 305.379.2013