Leading Online Marketing Company Prepares for Next Round of Hyper Growth with H.I.G. Growth Partners Investment
BOSTON – October 14, 2014 – H.I.G. Growth Partners (“H.I.G.”), the dedicated growth capital investment affiliate of H.I.G. Capital, announced that it has made a strategic investment in Boostability, a leading provider of search engine optimization (“SEO”), local search, website creation, social and other digital marketing services to the small and medium business (SMB) market local and internationally.
Headquartered in Lehi, UT, Boostability uses its proprietary management software platform to perform thousands of marketing tasks in a scalable and transparent manner each day. The Company’s founders started the Company in January 2009 with the idea of creating affordable and effective SEO services for the small business marketplace. Boostability has over 500 employees in the United States including Canada and Australia.
Co-Founder and CEO, Travis Thorpe said, “We are pleased to partner with H.I.G. whose breadth of digital marketing and media investment experience, strategic resources and international footprint will help us expand our service offering to our existing partners and customers as well as accelerate our growth internationally.”
Nik Shah, a Principal with H.I.G. Growth Partners, commented, “Boostability’s growth is a testament to the company’s proprietary and highly scalable technology model for the delivery of digital marketing services to the local SMB market. We are excited to partner with the management team to help drive the Company’s continued success.”
About Boostability
Boostability is a leading white label fulfillment provider of search engine optimization (“SEO”), local search, website creation, social and other digital marketing services to the small and medium business (SMB) market internationally serving over 17,000 end customers. www.boostability.com/
About H.I.G. Growth Partners
H.I.G. Growth Partners is the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global private equity investment firm with over $17 billion of capital under management.* We seek to make both majority and minority investments in strong, growth oriented businesses located throughout North America, South America and Europe. We will invest $5 million to $30 million in equity in a given company and target investments in profitable growth oriented businesses with between $10 million and $100 million in revenues. We consider investments across all industries, but focus on certain high-growth sectors where H.I.G. has extensive in-house expertise such as technology, healthcare, internet and media, consumer products and technology-enabled financial and business services. Growth Partners strives to work closely with our management teams to serve as an experienced resource, providing broad-based strategic, operational, recruiting and financial management services from a vast in-house team and a substantial network of third-party relationships. For more information, please refer to the H.I.G. website at www.HIGgrowth.com.
* Based on total capital commitments to funds managed by H.I.G. Capital and its affiliates.