• July 14, 2009
  • North America

LOC-AID Signs Channel Partnership Agreement with MyThum Interactive, Canada's Leading Mobile Marketing Solution ProviderLocation-Based Services Moves to Forefront of Canadian Mobile Marketing

Toronto, Ontario and Boca Raton, FL – July 14, 2009 – LOC-AID Technologies, Inc., the leader in end-to-end Location Aggregation, today announced a major channel partnership agreement in Canada with MyThum Interactive, one of the country’s leading mobile marketing companies. Under the agreement, MyThum will incorporate location information from LOC-AID as an integral part of its next-generation mobile marketing services.

MyThum, whose platforms power a variety of MMS, SMS, WAP and interactive television solutions for brands across the consumer goods and entertainment industries, will tap LOC-AID’s vast location reach, including those of TELUS and Bell Canada, to spur a new wave of personalization in mobile marketing. LOC-AID is the first and only Location Aggregator to offer inter-carrier, multi-device location data available now across North America, including Canada, Mexico and the U.S.

“Location is the next wave in connecting brands and consumers something the mobile channel is uniquely qualified to address” said Michael Carter, CEO of MyThum Interactive. “Our customers are eagerly awaiting the opportunity to launch location-aware services that deliver added personalization and build loyalty. LOC-AID’s Location Aggregation content and expertise will give us a decided first-mover advantage in this rapidly emerging market.”

Added Isaias Sudit, CEO of LOC-AID: “Our efforts over the last two years to build North America’s premiere Location-Aggregation platform, one that spans carriers, countries and technologies to bring the scale required to location-based services, is providing the ROI needed to sign mobility’s leading carriers and developers. Our new partnership with MyThum is further evidence that LOC-AID’s approach to Location Aggregation is the right one for unlocking the mass-market potential of LBS. We look forward to helping MyThum drive location to the forefront of mobile marketing in Canada.”

LOC-AID is the first and only Location Aggregation company to provide all-encompassing access to location information. The LOC-AID Aggregation platform standardizes the presentation of location data from any carrier network (each carrier’s location infrastructure is unique) as an easy to use set of APIs, ensuring location information can be obtained and applications used across carriers. This enables LOC-AID to effectively “wholesale” location information in a consistent, precise and secure manner an industry first.

The LOC-AID Location platform emulates the proven business model of messaging aggregation, which helped issue in a new era in wireless data use, application development, and carrier revenue enhancement. Location aggregation is poised to open up the location market just as messaging aggregation expedited the standardization and interoperability of messaging in North America. Industry analyst firm ABI projects the LBS market will reach $13.3 billion by 2013, up from $515 million in 2007.

About MyThum Interactive
MyThum Interactive is Canada’s leading mobile media company, helping brands and broadcasters to build a direct relationship with consumers through their mobile phone. MyThum powers mobile strategies using a comprehensive toolkit that includes text messaging, interactive television, mobile web, rich content, interactive voice response and promotion through out-of-home digital media. MyThum is a privately held company based in Toronto. For more information, visit www.mythum.com.

About LOC-AID Technologies
LOC-AID Technologies Inc. is an award-winning, privately-owned company backed by Tier 1 venture firms, that specializes in Location Aggregation platforms and customized wireless mobile-data solutions. The company’s technology integrates wireless location information into any service or application, making it easier to deliver location into any development environment and help optimize and monetize LBS revenue. LOC-AID is headquartered in Boca Raton, FL. For more information visit www.loc-aid.net.

LOC-AID is a registered trademark of LOC-AID Technologies Inc.

Investor Relations
Isaias Sudit
Page One PR

Media Relations
Sarah Mees


Michael Carter