• September 13, 2011
  • North America

SCS Healthcare Marketing Names Patrick Purcell Vice President of SalesPurcell Joins Team Consistently Delivering Unmatched Service and Program Execution

NEW JERSEY – September 13, 2011 – SCS Healthcare Marketing, a leading healthcare communications company, is pleased to announce that Patrick Purcell, a 15-year industry veteran, has joined the organization as Vice President of Sales to lead the company’s Business Development group.

“We’re thrilled to have Patrick join our rapidly growing team,” says Chris Curcura, Group President of the HealthSTAR Promotions Group. “In a space that is increasingly viewed as commoditized we believe that SCS’s unique, white-glove service and structured flexibility are key differentiators. Patrick understands the more hands-on approach clients are requiring for stakeholder management, while also bringing knowledge to the table that can help clients navigate the complex compliance requirements for today’s increasingly technology-driven marketing efforts.”

Purcell joins SCS Healthcare Marketing, a division of HealthSTAR Communications, from PharmaTouch, where he was Vice President of Sales and Marketing. His healthcare industry experience has focused primarily on the sales and marketing of compliance, technology and business solutions for promotional programs in today’s highly complex landscape.

“With the myriad of innovations in the industry over the last decade, one thing has remained clear to me — service must be the number one priority,” says Purcell. “One of the things that attracted me to SCS is the acknowledgement that the ubiquitous ‘whoever picks up the phone’ call center approach no longer delivers for clients who understand the true value of a stakeholder relationship.”

“SCS is proving that the industry can do better for our clients and I’m happy to be a part of making that commitment a reality for new clients looking for this approach.”

SCS has more than 13 years of insights and unparalleled experience, along with a proprietary process and technology tools, that allow for rapid execution at the highest standards in the industry. The company is focused on high-touch, personalized service, utilizing its Single Point of Contact (SPOC) philosophy to maintain optimal relationships with client key stakeholders — each representative and Key Opinion Leader/Speaker works with one and only one contact at the company.

About SCS Healthcare Marketing
SCS Healthcare Marketing Inc., based in Mahwah, New Jersey, is a subsidiary of HealthSTAR Communications. A leader in the healthcare communications industry, SCS Healthcare Marketing has more than 13 years of delivering high-service field-level solutions to maximize delivery of promotional meetings, market development and tele/web conferences. The company is committed to service and program execution, offering a wide breadth of traditional and virtual, Web-based capabilities including speaker bureau and logistical services, peer-to-peer marketing, brand driven marketing programs, IPAD, Android and smart phone applications along with and private satellite/web broadcasting. For more information, visit, http://www.healthstarcom.com/profiles/scs.html.

Courtney Devanna