Founded in 1984 in Fiorenzuola d'Arda, in the province of Piacenza, Pinalli has one of the most advanced e-commerce platforms specialized in luxury BPC products in Italy which complements a chain of beauty stores that make Pinalli the leading Italian operator in the sector.

Pinalli’s offer includes beauty products such as perfumes, make-up, face care, hair care, and sun protection products from over 350 high-end brands.